Are you experiencing messaging problems in you brand?

Is it making you feel any of these feels?

Misunderstood

Frustrated

Overwhelmed

Confused

Insecure

Disconnected

Imagine a busy calendar with people
excitedly waiting for their chance to
experience the amazing effects of
art therapy.

That’s what happens when you understand your special place in the mental health market!

When you know what makes you different from others in the market, you have the ability to
confidently highlight your special qualities.

This helps you attract clients, stand out, and continue growing your business!

“The moment I saw all of Christina’s Day 0 Homework, I knew I was finally going to have a plan- something I DREAD making on my own with every fiber of my being.”

– Megan Bryant from Metartmorphosis, Creative Play Coach

Introducing
Brand Planning Days Workshop:
Building Your Business Identity for Success

A Done-With-You 5-Day Facilitated Workshop + Pre-Workshop Educational Content + Post-Workshop Branding and Marketing Work-A-Long Action Plans

Uncover your superpower, read your ideal client’s mind, & spot your perfect marketing sweet spot.

At the end of the workshop you will…

Find the purpose behind your brand

In this workshop, we’ll dig deep to uncover why your brand exists and how it connects with your ideal client. This will give your brand a strong foundation and a clear direction. You will have full control of how you roll out your brand.

Effectively stand out in the market

Together, we’ll find your brand’s unique position among the competition. You’ll learn how to set yourself apart and show your ideal client why you’re valuable. This will help you attract the right audience and make a lasting impression.

Showcase your brand’s personality

We’ll explore the special traits that make your brand unique. You’ll learn how to bring authenticity into your brand and build a genuine bond with your clients. This will make your brand relatable and unforgettable.

Wondering what you’ll get in the workshop?

Access to my Exclusive Method +
Actionable Resources Created Just For You!

Here’s the breakdown:

01 Beginner Training
on Branding & Marketing

Over the course of one week you will refine and improve your knowledge around branding and marketing. Through educational content and activities to get you mindfully prepared for the workshop.

Module 1: Introduction to Branding for Art Therapists
Learn the basics of branding and discover how it can make your art therapy practice stand out. Dive into the process of branding and explore the branding ecosystem. Find out why brand strategy is essential and how a brand blueprint can be a game-changer.

Module 2: Understanding Your Unique Art Therapist Brand Uncover your authentic self and set a clear direction for your practice. Find your ‘why,’ ideal clients, and unique value proposition. Explore the art of finding your niche and learn how to position yourself uniquely in the market.

Module 3: Visual Elements of Art Therapist Branding
Delve into the world of visuals in branding. Understand brand personality, art direction, and the power of imagery. Create mood boards to shape your visual identity and learn about brand identity, system, and style guides.

Module 4: Crafting Your Brand’s Voice and Messaging
Discover the importance of brand voice and storytelling in your art therapy brand. Develop a consistent brand voice and create compelling brand stories. Master the art of copywriting for your website and social media.

Module 5: Building Your Online Presence
Differentiate between branding and marketing and explore effective online marketing tactics. Prioritize your brand essentials and build your marketing map. Learn about SEO, content marketing, and setting up a professional therapy website.

Module 6: Branding Strategies Creating Amazing Opportunities and Awareness
Dive into brand awareness and the customer journey. Explore networking, referral partnerships, and creating consistent brand experiences. Discover the keys to successful launches and hosting interactive events.

Module 7: Maintaining and Evolving Your Art Therapist Brand Understand the importance of brand consistency and creating brand experiences. Learn how happy customers can drive your brand’s success. Adapt your brand over time and utilize client feedback for refinement.

Module 8: Bringing It All Together: Your Personal Branding Strategy
Review the main components of branding, develop a personalized strategy, and create an action plan. Get insights on ongoing brand development and special alumni offers.

These modules will help you shape your art therapy brand, stand out in your niche field, and be mentally prepared for the workshop and starting your branding journey.

02 One-on-one Interactive Planning Sessions

(Day 1) Build a Strong Brand Foundation

On the first day of the workshop, we’ll focus on creating a solid foundation for your brand. We’ll define its purpose, mission, vision, and values. Together, we’ll figure out what your brand is all about and what it stands for.

(Day 5) Understanding Your Clients and What They Want

Towards the end of the workshop, we’ll look at your clients from a big-picture perspective. We’ll consider their needs and your business goals. Together, we’ll come up with exciting offers and creative ideas. We’ll also create a detailed map of how clients will find you and become loyal fans of you.

At the end of the workshop, you’ll receive a editable document of your very own Brand Guide Book

(The ultimate plan of how to run your brand).

It’s a helpful guidebook that you can always refer back to for your brand strategy. Plus, the guide has additional practical work to put your plan of action that outlines the steps to bring your brand to life in the best possible way.

03 Branding & Marketing Toolkit: Putting Your Plan into Action

Additionally in the Brand Guide Book you continue your branding and marketing journey. It holds branding and marketing activities, templates, and other helpful resources to support you as you start implementing your plan.

No need to worry about what to do next – this is packed with the following activities:

• Unleash Your Brand’s Creative Potential: Unveiling the Secrets of Moodboard Building for Captivating Art Direction
  Learn the art of moodboard building to visually guide captivating art direction for your brand, making it more appealing and engaging.
  
• Craft Your Unique Brand Identity: Unleash DIY Resources and Engaging Activities for Authentic Identity Building
  Discover do-it-yourself (DIY) resources and engaging activities that will help you create an authentic and distinct brand identity that resonates with your audience.
  
• Master the Art of Website Setup and Design: Unlock the Power of StoryBrand Framework for Captivating Online Experiences
  Explore the StoryBrand framework to understand how to set up and design an impactful website that provides captivating online experiences for your visitors.
  
• Crack the Code of Social Media Success: Transform Your Brand with a Strategic Development and Marketing Plan
  Develop a strategic plan for social media that will transform your brand’s presence and help you achieve your marketing goals.
  
• Master the Art of Email Marketing: Unlocking the Strategy and Framework for Irresistible Campaigns and Skyrocketing Engagement
  Unlock the strategies and frameworks needed to create irresistible email campaigns that will boost engagement and connect with your audience.
  
• Supercharge Your SEO Strategy: Unveiling an Interactive Worksheet for Dominating Search Rankings
  Dive into an interactive worksheet designed to enhance your search engine optimization (SEO) strategy, helping your website dominate search rankings and reach a wider audience.
  

There’s so much more included to make sure you’re fully prepared for the exciting journey of building the rest of your brand.

Don’t waste time lowering your prices, desperately trying to get more followers, getting stuck on social media, or spending money on ineffective ads…

Instead, establish a strong and distinctive position for your brand (also known as the marketing sweet spot) so that you can:

➔ Expand your business with a clear direction
➔ Discover what makes you stand out to your desired clients
➔ Become the preferred choice for clients

Say goodbye to struggling on your own. Get direct expert support and take action that leads to real results and success.

Curious about how the Brand Planning Days Workshop stands out?

Well, it’s actually incomparable! It’s the only one-on-one facilitated workshop that offers:

Wondering what makes this workshop so special?

It’s all about my exclusive method created just for proactive art therapists like you. Let me introduce you to the:

(5P Framework)

When you join me, you’ll dive into the entire method.

It’s a proven framework that has already helped many other art therapy business owners.

Are you excited to discover your powerful brand position that attracts clients?

Keep scrolling and get a sneak peek into this insider-only method that you must know!

How it works?

Book our first meet and greet session

Work together, share ideas, & create

Get your own custom brand guide

Anything on your mind? Maybe these will help

Business Growth and Expansion

A strong brand plan can help your business grow and find new opportunities. It gives you a solid foundation to expand into new markets or introduce new products/services. This can lead to making more money and becoming more well-known. Additionally, helps you build trust and community.

Flexible Schedule & Time-saving

I understand that you’re busy. My workshop is designed to be flexible and fit into your schedule. I value your time and want to make sure the workshop is efficient, giving you useful ideas and strategies to save you time in the future. I’ll work together to find a schedule that works for you and helps you reach your branding goals.

Getting Ahead of Competitors

Even if your current brand blueprint is working, it’s important to stay ahead of your competition. My workshop will give you insights and tools to make your brand stand out even more. By taking proactive steps now, you can maintain an advantage over your competitors and set yourself up for long-term success.

Customized to Your Goals

I understand your concern about whether the workshop will meet your specific goals. My workshop is highly customizable and tailored to your business needs. With a structured process, I’ll work closely with you to make sure the outcomes align with what you want to achieve. I’ll provide practical strategies to impact your business.

Additional Expertise From A Designer

I appreciate your expertise in handling brand planning internally. My workshop can offer additional insights, frameworks, and best practices to complement what you already know. Collaborating with me will bring new perspectives and ensure your brand blueprint is comprehensive and up-to-date with current trends in the market.

Supportive Workshop Format

I understand your concerns about the workshop format and tools. I am skilled in guiding participants through the activities, making sure you feel included. I provide support and resources to help you understand the tools and get the most out of the workshop, no matter how you prefer to learn.

Wondering why this facilitated workshop is so good ?

Customization

I know that every business is different, so I’ll make sure to adapt my approach to fit your specific needs and goals. This means you’ll get a brand planning experience that’s tailored just for you.

Collab Approach

I believe in working together and hearing your ideas. Throughout the brand planning process, I’ll keep communication open and involve you in every step. This way, the blueprint truly represents your vision.

Long-Term Value

My goal is to support you beyond the initial brand planning stage. I’ll provide you with the knowledge, skills, and strategies to maintain and grow your brand over time. This ensures long-lasting value and success.

Creative Thinking

I encourage you to think outside the box and come up with innovative ideas. I’ll help you find a unique brand position and strategies that will make you stand out from your competitors.

Full Remedies

My workshop covers all the important aspects of brand planning, from defining your brand identity to positioning and messaging. This means you’ll get a complete approach to building a brand.

Results-Driven

My main focus is on getting you real and measurable results. I’ll provide you with practical tools, frameworks, and strategies that you can put into action right away. This way, you drive the success of your brand.

Save your spot for this workshop

Are You Ready For The
Brand Planning Days Workshop?

Just in three simple steps, apply to join me now.

1. Complete your application to join
Click on the button “Apply & Join” on this page, fill out and submit your application form.
＊Spots are limited＊

2. Book + Prepare for your 1-on-1 facilitated workshop with me.
Once your 50% deposit is received, I will work with you to schedule your workshop sessions. You’ll also get access to online modules and pre-workshop homework that guides you into your facilitation calls, so you’ll be able to get the most value from your time with me.

3. Show Up For Facilitation + Get Your Tailor-Made Blueprint
Bring me all your biggest ideas to the sessions. Let me help you dream it up your way and hand you everything you need to grow your dream business!

But if…

✘ You don’t have 5 days to spare for growing your business and working with me

✘ You don’t have any plans to start a business in the near future

✘ You prefer to focus on problems rather than finding solutions

✘ Your main goal is to gain a large number of followers quickly, rather than building a loyal customer base

… then this may not be the right fit for you.

If you don’t grab this opportunity…

You might face challenges in creating a clear and appealing brand identity.

Without a solid brand blueprint, it can be difficult to stand out from competitors and connect with your target audience on an emotional level.

Your messaging and positioning may lack consistency.

Without a cohesive brand blueprint, your messages might be confusing, making it hard to effectively communicate the unique value you offer.

You may struggle to engage and retain clients. No emotional connection.

Without a strong brand identity, it can be challenging to attract and keep clients, leading to lower engagement, less loyalty, and potentially impacting your growth.

What other art therapists are saying?

“The moment I saw all of Christina’s Day 0 Homework, I knew I was finally going to have a plan- something I DREAD making on my own with every fiber of my being. I felt like I was finally moving somewhere in the right direction and that I had a set of real, concrete visuals that I could use to help me set up my future!”

— Megan Bryant from Metartmorphosis, Creative Play Coach

“I didn’t have a clue about what branding even was, how to create branding for myself, or how much went into the branding of a coaching business. I needed someone to walk me through it step by step because I was OVERWHELMED looking up information on the internet.

When I was in the initial stages of trying to figure out what “branding” meant, I was reading vague business articles that seemed to mainly apply to bigger businesses and I didn’t want to continue to look for general internet advice. I found some helpful YouTube videos about branding, but they didn’t seem to fit me (and I had so many newbie questions I couldn’t ask a YouTube video).

I felt like Christina understood the struggles of a single individual trying to start up their own small online business. I also loved she works with art therapists, and even though I’m a creative play coach, I felt like it was super close to the kind of niche I was entering. Christina also provided a step by step process every day to walk me through the branding process. I couldn’t have done it alone!!!

The moment I saw all of Christina’s Day 0 Homework, I knew I was finally going to have a plan- something I DREAD making on my own with every fiber of my being. I felt like I was finally moving somewhere in the right direction and that I had a set of real, concrete visuals that I could use to help me set up my future!

I’m actually telling people I’m starting a small business! I went from “I’m thinking about starting my own coaching business” to “I’m working on my small business, Metartmorphosis!” I feel like I have a real vision now and a direction for where I’m headed. It’s made me motivated to move faster and within a week, I created a calendar for myself of my business goals we had brainstormed together.

Christina is one of the kindest humans I’ve ever met- so professional and easy to talk to (sorry Christina for talking so much, I couldn’t help it!). I feel like I made a true friend! She is the queen of organization.

I got my mood board together for my visuals, my logo and colors finished on my brand hub on Canva, I bought my website domain name, got a website started on Sharespace, and I have the next 6 months planned for my business goals. I couldn’t be more grateful!

I had no idea how hard it would be to try and do this by myself so I’m super grateful Christina was the first place I started rather than waiting!!

Christina was so on top of everything, I couldn’t even believe it. I got an email with a google drive folder of all of the items we would be working with throughout the workshop and I got to read ahead and get started on the Day 0 Homework, which really helped me brainstorm before we met on each area. I’m so grateful I was able to brainstorm ahead of time so I could show up feeling more prepared!!

I had so much fun doing this workshop and I’m so glad I get to have my little workbook at the end. I reference it constantly and I feel so official now!”

“The most valuable aspect was learning how all the pieces fit together to create a brand and make it cohesive.”

— Malika Fudge from Visionary Muse, Expressive Arts Facilitator

I had no ideal client, or niche. I just kept going in circles I would have an ideas of a niche and ideal client but I just did not feel authentic with what I was choosing. It was very intuitive and focusing on what felt good to me instead of what I think will work because I’ve seen it work for others. It was a relief to have someone to bounce ideas off of and the person is familiar with the field of work. I felt ready to get back to building my business and brand. It feels great. I have been getting into the swing of creating more valuable content in a way that works for me. The most valuable aspects was learning how all the pieces fit together to create a brand and make it cohesive. The activities were relevant and anything that I did not understand Christina would explain and give me an example. I was the most impressed by this part of the workshop and was really happy I got some great ideas out of it! I have more engagement on TikTok. I love that Christina took her time throughout the whole process. There was no rushing on any aspect of the experience.

“Contributing makes me feel like I’m being useful to the planet.”

— Hailey Tallman from Art Therapy in Action, Anti-racist Creative Arts Counsellor and Women’s Empowerment Coach

“My brand…. didn’t exist?!? Haha – there were few cohesive visuals, and I wasn’t sure what story I was telling and to whom!

I just felt lost, like a boat without a paddle. I was putting in lots of effort and getting unclear results.

Christina had a clear path for us from the beginning. She handed me the paddle and paddled along side me, listening to where I wanted to go.

When I saw the stylescapes she had designed for me, I was like “Wow, she gets me! And if she can get what I’m aiming for based on what I’ve told her and put it together into something that visually captures who I am so well, then that means with her help I can communicate my brand to others as well!”

It feels like a great outfit that fits just right and brings out your personality perfectly. It makes you feel cool and noteworthy!

Christina’s a great listener with great taste, an intuitive sense of style and creativity.”

“I feel like I have direction, I knew that something wasn’t working for me the way I was approaching my brand, but I wasn’t able to figure out what it was. I feel excited and full of new ideas for approaching my work.”

— Connor MacPherson with Birchwood Art Therapy, Art Therapist, Registered Psychotherapist and Creative Wellness Group Facilitator

“The thing that I feel I was struggling with the most was understanding my brand vision and purpose and committing to one style that felt right for me.

Trying to build up a brand with no marketing, branding or social media experience is difficult when you really just want to focus on your work with your clients.

I loved that Christina has knowledge about art therapy and working with art therapists because she was able to tune into the needs of a niche field.

Christina was so thorough and noticed things about my brand that I wasn’t noticing and was able to give a perspective from her experience as a branding expert. The way that she outlined the difference between my brands vision, purpose, values, etc. I believe is really going to help me connect with how I want to approach my work and the people I would like to work with.

I feel like I have direction, I knew that something wasn’t working for me the way I was approaching my brand, but I wasn’t able to figure out what it was. I feel excited and full of new ideas for approaching my work.

Christina is very friendly and empathetic who also has a clear passion for mental health advocacy which is amazing because you are working with someone who understands what kind of work you do. Thanks Christina!”

“Christina has analyzed my counselling/art therapy practice from every angle including my values, vision and purpose and all the visual and written content that are connected to my online and print content.”

— Krista Stovel with Cedar and Birch Counselling,
Registered Clinical Counsellor (BCACC #19044)
Professional Art Therapist (CATA)

“”The discovery workshop… I felt a sense of relief afterwards. I feel a sense of relief and excitement.””

— Tiffany Chinapen with Rosewater Art Psychotherapy, Art Psychotherapist

“I didn’t know my niche, I didn’t have a logo (which I really needed) and a “look” (colours, style, etc). I felt very lost. The discovery workshop. Once we established my branding position statement, I felt like I solved the problem of what my niche was going to be. I felt a sense of relief afterwards. I feel a sense of relief and excitement.”

Covering all the things on your mind

1. What is a brand planning days workshop?

A brand planning days workshop is a session where you and I come together to discuss and strategize how to develop and promote your art therapy brand. It involves activities and discussions aimed at understanding the your brand’s goals, ideal client, unique qualities, and creating a plan to effectively communicate and promote the brand.

2. What can I expect to learn and achieve through the brand planning days workshop?

Through the workshop, you can expect to learn about the essential of branding and marketing. The importance of branding, how to define your brand’s values and personality, identify your ideal client, create a brand story, and develop strategies to effectively promote your brand. By the end of the workshop, you should have a clearer understanding of what branding can do for you. You have clear direction in where your brand is going and a plan to communicate it to your ideal client.

3. How long does the brand planning days workshop typically last?

The duration of the interactive part in brand planning days workshop is 5 days. It lasts for a 2 hours (max is 3). The educational side of the workshop should be about a week of your time learning before jumping into the interactive part of the workshop. The post-workshop activities will be done at your own pace so there is no deadline to that.

4. Who should attend the brand planning days workshop?

The brand planning days workshop is suitable for any therapists involved in developing, promoting, or managing a brand and business. This can include individuals who want to learn about branding and how to effectively communicate their message to their ideal client.

5. Do I need to have a business or brand already established to benefit from the brand planning days workshop?

No, you do not need to have a business or brand already established to benefit from the workshop. The workshop can help you understand the fundamentals of branding and guide you in creating a strong foundation for your future brand or business endeavours.

6. Will the brand planning days workshop be tailored to my specific industry or business type?

Yes, the workshop can be tailored to your specific industry or business type. While there may be general branding principles discussed, I will aim to provide examples and strategies that are relevant to your industry or mental health niche.

7. How interactive and hands-on is the brand planning days workshop?

The workshop is designed to be interactive and hands-on. Thought it does include educational content and practical work. So you are learning and applying in this workshop, plus working on real world content. You will participate in discussions, activities, and exercises that will help you apply the concepts and strategies learned. It encourages collaboration, idea sharing, and active participation from you.

8. What tools and resources will be provided during the brand planning days workshop?

During the workshop, various tools and resources will be provided to assist you in the branding process. This can include worksheets, templates, case studies, and examples to help you understand and implement the concepts discussed.

9. Will I receive any materials or resources to take away from the brand planning days workshop?

Yes, you will receive digital materials and resources to take with you from the workshop. This can include handouts, worksheets, or digital resources that summarize the key points covered during the session or modules. These materials will serve as a reference for you to review and apply the concepts learned in the workshop.

10. Can the brand planning days workshop help me with rebranding or refining my existing brand?

Yes, the workshop can certainly help you with rebranding or refining your existing brand. It will provide you with insights, strategies, and techniques to assess and redefine your brand’s identity, messaging, and positioning. The workshop can guide you through the process of refreshing or repositioning your brand to better align with your goals and target audience.