Category: Brand Blueprint
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Boosting Confidence in Art Therapy: Clearly Communicating Your Value to Clients
Are you currently dreaming of feeling confidence in art therapy when you talk to potential clients about what you do and how you help through art therapy? Imagine the impact you can make by boosting your confidence and effectively communicating your value to clients. In todays reading, I’ll dive into the art of empowering yourself…
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Finding Your Unique Selling Point as an Art Therapist: Standing Out in the Market
Are current swimming in a deep sea of sameness? Are you a proactive art therapist looking to make a positive impact on your art therapy business? Do you desire to find your true direction and create a loyal community of clients who truly value your unique talents? If you are nodding your head consistently “Yes!”…
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Building Trust through Transparent Communication in Art Therapy: Authenticity in Practice
Are potential clients fleeing when they hear about art and healing? Did you focus on building trust first? The frustration is real. Let’s explore building trust, why this happens and how we can overcome it together. Lack of building trust is the top reason for client fleeing due to perceived unattainability. This is important for…
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Crafting a Compelling Elevator Pitch for Art Therapists: Making a Lasting Impression
Imagine: An invite pops up in your inbox for you to come to a podcast event and your heart races. You and the collaborator are about to go live in front of an audience of potential clients, colleagues, and investors. In this moment, you have an opportunity to captivate, inspire, move hearts, and leave a…
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Embracing Authenticity: Unleashing the Power of Communication in Art Therapy
Are you an art therapist desiring to build a loyal community that match your true identity for feeling in tune? “In tune” meaning consistent heart-to-heart communication that’s so deep and interesting keeping you both excited to meet again. Do you wish for these clients to always return to you for everything that’s on their mind?…
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Brand Message for Art Therapy: Simplified Concepts
Discover how to create a clear brand message in art therapy, simplifying complex concepts to better engage with potential clients and rank higher in search results. In this article, we explore strategies to understand your audience, use simple and accessible language, tell compelling stories, visualize your message, focus on key benefits, and provide clarity on…
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Do you want to know the secret to building effective marketing through the power of creating a customer profile?
When we think about marketing people immediately assume that it’s all about advertising and sales and being in peoples faces. People mix up marketing and advertising but they are different though they are siblings to each other. I am going to channel the lovely Seth Godin, a marketing expert who I look up to for…
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Here is a quick way to engage with your audience so that you can understand them on a deeper level.
I hear from time to time: “I do not know who I am speaking to.” or “I am trying to get clients, but they keep running away after they hear they have to do art in a therapy session.” The behaviour reflects the act of not understanding the client you want to work with and…
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Finally, understand your ideal client from the inside out with these special ingredients
An art therapy brand needs love and care from a supportive audience who loves what they do to keep the brand alive and thriving. Understanding your ideal client is essential for the success of your brand; they become your biggest fans and will always be loyal to you. In return, be loyal to them and…
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3 reasons you should be using your past experiences in your communication to build story and connection
other humans today. Humans love building connections or explain an idea. The first form of storytelling dates back 36,000 years ago in The Chauvet Cave in France. People say stories drawn on the walls about a volcano disaster. Humans seek connections through similar experiences to find common ground with another individual, to form an emotional…