Category: Marketing
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3 reasons you should be using your past experiences in your communication to build story and connection
other humans today. Humans love building connections or explain an idea. The first form of storytelling dates back 36,000 years ago in The Chauvet Cave in France. People say stories drawn on the walls about a volcano disaster. Humans seek connections through similar experiences to find common ground with another individual, to form an emotional…
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Here’s how not knowing your strengths and weaknesses; can hurt how you show up and market yourself.
In the mental health space, we see different types of therapists, trauma therapists, social workers, marriage and family therapists, and play therapists. Why though? It is all about specializing in areas of strength; if not, you will be the all-in-one therapist and fall into burnout. Before even setting foot into starting your private practice and…
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Little-Known Ways to Identify Your Unique Value and Proposition to Stand Out and Attract Clients
I always hear these questions from art therapists. How do to stand out? What do I have to do to feel heard? It all seems overwhelming because there are already too many art therapists. I feel that I will blend in. I get this a lot from art therapists. I felt the same way when…
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Finally, Fix confusing messaging in 5 simple steps for the client to see you are here for them
“They do not understand.” “I feel misunderstood.” “I do not know if there even talking to me… I feel disconnected.” “I am not sure if they serve people like me.” These are all common thoughts a client may experience when engaging with your art therapy brand and website. This communication gap rises countless times in…