An art therapy brand needs love and care from a supportive audience who loves what they do to keep the brand alive and thriving. Understanding your ideal client is essential for the success of your brand; they become your biggest fans and will always be loyal to you. In return, be loyal to them and keep your promise in how you help your people its all stems from the realm of reciprocity. When you put your peoples needs first and understand their problems, it nurtures your mindset in a way where you easily create products and services that meet their specific needs and preferences. Plus, you craft your messaging and marketing campaigns effectively reach and engage with them.

You are probably thinking, how can I make this happen?

How do I go deeper?

How do I truly understand my ideal client?

Tap into the inside-out approach, that is the key to unlocking the realm of the mind of your ideal client.

In todays post, I share with you the special ingredients you need to incorporate to achieve in-depth analysis of your ideal clients mindset.

Special Ingredients are:

Demographics

Naturally when looking at your ideal client, you would start with demographics depending on the focus. If you are focusing on working with local clients, then you can emphasize here the location in demographic because it will affect how you market yourself. Given the perception in gender and the community of LGBTQ + this is something on your call because many are shifting away from this gender identity and becoming more inclusive. Its up to you and what you value and support; there is no right or wrong answer here. It comes down understanding your comfort level and what you stand for. I feel the demographics only skim the surface and do not go into the deeper meanings of a person. I do not focus too much on this section. The things I care about in this section would be age, income, lifestyle, and background because then I cater my messaging to speak their language and build content that is relatable and crafts offers that accommodate their income and lifestyle.

Psychographics

This area is the most important and effective way of understanding your people via their headspace. When learning about your ideal client, focus your energy on their mindset and personality because this is where it truly matters and how the connection will foster in communication and building a relationship.

Personality Traits

Between each human, we hold different personality traits and be aware of your type and who you connect the best with in other personality types. Ensure good chemistry with the ideal client reason being is there will be easy to work with, and it will be effortless. Check in with yourself about your personality traits and who could benefit from those traits the best. You can look to the Myers Briggs test to find out your personality type and who would be the best for you, use this as a framework.

Values and Beliefs

Values and beliefs are top factors for building connection because its how you and the ideal client operate. You both want to be on the same wave length for greater understanding and respect for one another. Values reflect the culture and environment the ideal client looks for and desires. Build your brand mindfully and be aware of this because you want to match their values within your brand, but it has to be natural with you too. Values and beliefs are principles to build trust and connection with another individual.

Attitudes

Everyone holds different feelings, thoughts and opinions about the world, and certian topic take time to understand their viewpoint and perspective. Know what they like and dislike so that when you create content or marketing campaigns, you avoid triggering elements to keep a healthy connection. You address their boundaries ahead of time so that you fore see in your ideal client, which will give you an understanding why this might be sensitive to talk to them as it could relate to past experiences. These attitudes built within the individual will affect how they behave and perceive things such as therapy, art therapy, or even seeking help in general. Tap into understanding how your ideal client feels or behaves toward certain things and observe how they react and take action.

Interests

By far the easiest way to connect with any person, whether friendship, partnership, business partnership, collaboration, etc. Interests are the second element to help connect with other humans, as they share similar passions. Encouraging good discussions and healthy bonding through these common interests which boost longevity. Knowing your ideal clients interests will help to cater your services and products along with how you present content and talk about it. You can use their interest as a catalyst to get their attention or explain a concept thats complex and translate it to something they like and lead it to better understanding of the concept.

Behaviours

This factor is challenging to find information, but simply interviewing your ideal client is a great way to seek insights. Things to look at and evaluate would be how they purchase items and services and where they go to look for things. You also want to understand the patterns they go through in their lives. Are they morning people? Are they night owls? Knowing this information will help to know when to show up online and when to post. Another point; to catch is knowing where they hang out because you want to show up where they are consistently. Usually, it would be social media, but depending on your ideal client, whether they are heavily on Instagram looking for information or on YouTube. Keep this information at the back of your mind so you can include it in your marketing plans.

Pain Points, Problems and Challenges

Focus your energy here, know their problems and challenges allows you to position yourself in the market and find the gap! It can help look for opportunities to build products and services that meet their needs. Getting specific with the problem will improve the overall communication with your ideal client because you get more detailed and specific. Giving you a better idea of who you help and how you will do that for them.

Wants and Needs

Understanding and identifying the needs to ideal client helps to meet their expectations; and provide the best solution to the specific problem. By understanding the ideal clients needs, you can craft products or services that meet their needs leading to customer satisfaction and loyalty. They will most likely come back to you. Overall your communication will boost effectiveness between you and the ideal client because you match their language, which builds trust and level up the relationship. Connecting the needs gives you a better competitive advantage because you can differentiate yourself from others because you found your sweet spot.

Inner Desires

This is something to thrive in with any communication you have with your ideal client. When you dive into their inner desires, you create effective magnetic copy that stems from the results you bring that are attached to what they desire. Using result-driven copy will create effective marketing campaigns and develop offers holdings deeper motives and aspirations that follow in line with what the ideal client envisions. Focus on inner desires helps create an emotional connection with them, leading to customer loyalty and them sticking with you. Through understanding these desires, you can create amazing personalized experiences for your ideal client that would keep them satisfied and wanting more! Anytime you speak of what they truly desire your sales will increase because you speak their language and understand what they strive for. Knowing the inner desire can also be a catalyst to differentiate yourself through your position in the market and focus on delivering this desire.

Goals and Aspirations

Knowing your ideal client’s end goals enhances your understanding of this individual and construct your brand in a way that is like a road map for them that would lead them to their end goal. When you know what they are trying to achieve, it will be crystal clear what to include in your communication and how you can help them achieve that. Aligning your products or services to help them will also boost the chances of them wanting to work with you because of what you will bring to them and what they will get out of that. Focus on communicating what they get and the benefits, motivate them to take action.

Communication Preferences

The essential part of the connection is communication between you and the ideal client, ensuring you are aware of any barriers such as language, hearing, sight, verbal, or learning and processing. Know how they like to communicate, and if they prefer social media, email, phone, or video chat, apply that to your messaging and engagement strategies. Meet them where they are and respect their wishes because you want to make communication easy as possible for the best outcomes. This will make it much easier for you as the content creator to know where to post your long-form content and how it should be created, such as podcasts, video series, or simple text posts.

Purchase Behaviours

Understanding how your ideal clients behave when purchasing services and products is essential for the success of your offers. Get to know how they research products and what they look for. Know where they shop and take note of the brands they like because you might want to study them and pull from them for inspiration for how you should look and feel. A factor to consider is what influences their decisions? Are they driven by logic or emotion? These pieces of information you can use towards how-to-launch your offers and create great experiences for your ideal client. Re-sighting what I mentioned earlier about showing up where they are and how to present it will improve your marketing efforts for future cases.

These points above will help you understand your ideal client’s motivations and preferences.

Be mindful and stay up-to-date with your ideal client’s evolving needs by checking in with them every quarter so that you continue to meet their changing needs and preferences.

In conclusion, understanding your ideal client from the inside out is essential for the success of any business. Always incorporate these special ingredients of demographics, psychographics (personality traits, values, interests, behaviours, attitudes, pain points, needs, desires, goals, communication, and purchase behaviours). Leading to a deeper understanding of your ideal client and create products and services that better meet their needs and preferences.